About Me

My name is Ethan Kelly. I live and work on a ranch in the Pahsimeroi Valley, Idaho with my wife Abby and our two young daughters. I started building my own gear because I needed rugged durability for long, active days riding and herding cattle. Now I build real gear that can hold up for your life's adventures. 

I personally inspect each hide of leather that I carve my gear from and ensure that I use only the very best full-grain leather in each custom item I craft. I make all the gear sold on this website by hand, and it’s all backed by a 10-year durability guarantee.